04 — Social Media

Content that performs

Content direction, storytelling, Reels, carousels, social campaigns and Meta Ads — for Instagram, TikTok, Pinterest and newsletters.

+51% · 2× · 74 campaigns

01Gunda Hafner · Instagram

Made for the feed

Concepts, shoots and edits for Instagram, TikTok and Pinterest — Reels, graphics and planned grids, with a monthly content calendar for an eco-luxury label since 2019.

ReelsStoriesCarouselsGrid planning

gunda_hafner_ltd

Reels & stories — tap to skip

gunda_hafner_ltd

Planned grids

02German Kraft Brewing · London · 2019–22

Meta Ads

Paid social for a three-venue craft brewery: campaigns planned, built and run in Meta Ads Manager — from the Mayfair brewery launch through the lockdown pivot to home delivery, the Brewgarden reopening and Oktoberfest.

Meta Ads ManagerInstagramFacebook

Meta ad campaigns across Instagram and Facebook

4.5×

Engagement per post at its peak — 131 to 596

2×

Instagram followers — 7,241 to 14,882

2,701

Followers in year one for Kraft Dalston, from zero

Campaigns launched per quarter

Q4’19Q1’20Q2’20Q3’20Q4’20Q1’21Q2’21Q3’21Q4’21Q1’22

Oct 19 – Mar 20 · 29Launch & venuesMayfair brewery, Crypt, Winter Brew Garden
Apr – May 20 · 18Tank to homeLockdown pivot to delivery & online sales
Jun – Dec 20 · 18Brewgarden & OktoberfestReopening and event sales
2021 – Mar 22 · 9Reopening boostsCountdowns, Christmas, Spring Festival

Source: Meta Ads Manager campaign list · Instagram Graph API · internal follower records. Spend and reach before Oct 2023 are no longer available from Meta.

03Pomodoro Clothing · Shopify 2018

E-commerce relaunch

Two months of the new store out-earned the whole AW17 season (£5,063). I ran it day to day: uploads, product copy, promotions, stock, customer service and monthly reporting.

ShopifyProduct copyReporting

Spring/Summer online revenue

SS17 · old

£12,758

SS18 · new

£19,255

+51%

September–October online revenue

2017 · old

£2,338

2018 · new

£6,788