Contact
01 — Photography & Video

Images that tell
the collection

Campaigns on location, studio & e-commerce, lookbooks, editorials and brand video.

Gunda Hafner · 2019–2026
01Gunda Hafner · SS25

An Italian weekend

A two-day shoot in Tuscany that became a season of content: photography, video and Reels telling the story of the SS25 collection and its move to Italian production.

ConceptStory-tellingSet designPhotoVideo
Gunda Hafner SS25
Gunda Hafner SS25
Gunda Hafner SS25
Gunda Hafner SS25
Gunda Hafner — Reel still
Gunda Hafner — Reel still
02Gunda Hafner · SS26

Summer on the coast

One day of shooting on the coast from the latest summer campaign — photography, video, carousels and Reels for the SS26 launch.

ConceptDirectionPhotoVideo
Gunda Hafner SS26
Gunda Hafner SS26
Gunda Hafner SS26
Gunda Hafner SS26
Gunda Hafner SS26
03Campaign & e-commerce

Studio campaigns

Set design, photography and retouching for imagery that works across the web shop, lookbooks, newsletters, social and press.

Set designPhotographyRetouching
Studio — Gunda Hafner
Studio — Gunda Hafner
Studio — Gunda Hafner
Studio — Gunda Hafner
04Gunda Hafner · AW23

(De)Materialize

Lookbook and collection imagery for Autumn Winter 2023 — shot, art-directed and laid out in-house, then carried through the launch newsletter and social.

Art directionPhotoLayout
AW23 lookbook
AW23 lookbook
AW23 lookbook
05Editorial & portrait

Character & colour

Editorial and portrait work — strong colour, texture and personality.

PhotoStyling directionRetouching
Editorial portrait
Editorial portrait
Editorial portrait
Editorial portrait
Editorial portrait
Editorial portrait
Editorial portrait
Editorial portrait
Editorial portrait
Editorial portrait
06ZEBAR · aluminium luggage

Hard light, hard shell

Product and lifestyle stills on location — architecture, sand and colour used to make a silver case the most graphic thing in the frame.

ProductLocationRetouching
ZEBAR — product
ZEBAR — product
ZEBAR — product
ZEBAR — product
ZEBAR — product
ZEBAR — product
ZEBAR — product
ZEBAR — product
07Gleis//Garten · Vienna 2024

A food hall after dark

Launch-night and event coverage for Vienna’s food-hall marketplace and its in-house brewery: the bar, the vendors and their teams, guests, brewery tours and Euro 2024 screenings.

EventsHospitalityPeople
Gleis//Garten — Brauerei Bar
Gleis//Garten — Euro 2024
Gleis//Garten — vendors
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna
Gleis//Garten, Vienna

08In print & online

In the press

My imagery and brand work in print and online — from the Marylebone Journal to Falstaff.

Marylebone JournalTelegraphFaçonHintonFalstaff
Marylebone Journal — Issue 108
Marylebone Journal · 108Shot by me
The Telegraph — 29 Nov 2025
The Telegraph2025
Falstaff — Gleis//Garten
FalstaffVienna
Façon Australia

“An Elevated Approach to Sustainable Dressing: Gunda Hafner Arrives in NYC”

faconaustralia.com ↗
Hinton · Sept 2026

“Beyond trends: Gunda Hafner believes beautiful clothes should begin with the woman”

hintononline.com ↗
Graphic <em>Design</em>
Next chapter

Graphic Design

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Indira Bott
Contact

Let’s tell your story together.

Available for freelance projects and full-time roles in content & communications — in English and German.