03 — Copywriting

Words that sound
like the brand

Newsletters, website & product copy, captions and scripts — in English and German.

One voice · every touchpoint

01Gunda Hafner & Pomodoro Clothing

Fashion brands

One consistent brand voice across every touchpoint: buyer and customer communication, monthly newsletters (concept, graphics and copy), collection launches, About pages, captions, flyers and sales campaigns.

NewslettersLaunchesAbout pagesCaptionsCustomer care

From the Shoreline to the CityGunda Hafner · SS26 launch

(De)MaterializeGunda Hafner · AW23 announcement

The Summer Pop-Up SaleStudio sale invitation

The Autumn Pop-Up SaleStudio sale invitation

Scroll inside each newsletter, or click to open it full-size.

“The shore pulls at you. The countryside slows you down. The city calls you back.”

Gunda Hafner — SS26 launch

02Monthly · every guest

Hospitality

Monthly newsletters reaching every guest of two food-hall marketplaces in Vienna and London — concept, copy, imagery and build in Mailchimp and Zoho, in English and German.

MailchimpZoho CampaignsEnglishGerman

Winter is callingGleis//Garten, Vienna · in German

May updateKraft Dalston, London

03Bi-weekly · industry teams

Fashion B2B

Industry newsletters keeping fashion and beauty teams informed — read by merchandisers at houses like Chanel, Hermès, Cartier, Burberry, Sephora, Galeries Lafayette and L’Oréal.

TrendfeelingL’Oréal UniversityReports